Buy & Sell on Kenya's Safest Online Market
 
18. Oct '18, 12:53
Ad ID: 1194630
KSh 100

Marketing Manipulation:A Consumer's Survival Manual (World Scientific-Now Publishers Serie

Other Nairobi Nairobi
Details
Condition
New
Description

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.

Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Tina
Member Since 16. Oct '18 40 Total Ads / 40 Active Ads
Verified via:
Email Mobile Number

Contact Seller
Contact via Phone
Contact via Email
Report This Ad
Cancel
Stay Tuned in with Our Newsletter

We hand-pick our favorites and send you the hottest deals every week!

Join our Mailshot

Notification for member sales, events and promotions.