Marketing Manager/Marketing strategist

Job brief

We are looking for an experienced Marketing strategist to lead our Marketing department. You'll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.
Our Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you're a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.
Ultimately, you should be able to increase our market share and ensure brand consistency.

Responsibilities

Set specific marketing goals

Design and implement marketing strategies aligned with business targets

Develop digital campaigns to increase web traffic

Analyze sales and marketing metrics

Forecast market trends

Research market to identify new opportunities

Generate innovative ideas to promote our brand and our products

Address advertising needs

Ensure brand consistency through all marketing channels

Use customer feedback to ensure client satisfaction

Liaise with internal teams and ensure brand consistency

Establish a strong, long-term web presence

Requirements and skills

Proven work experience as a Marketing strategist or Marketing manager

Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)

In-depth knowledge of CRM software and Content Management Systems

Familiarity with SEO/SEM and Google Analytics

Understanding of web design

Excellent communication skills (verbal and written)

Strong analytical skills

Team management skills

BSc degree in Marketing or relevant field