Digital marketing specialist

Title: Digital Marketing Consultant

Company: The Wealth Vitality Project Kenya

Location: Nairobi Kenya

Job Description:

We are seeking a highly skilled and experienced Digital Marketing Consultant to join our dynamic team. As a Digital Marketing Consultant, you will be responsible for developing and implementing successful digital marketing strategies to promote our business and drive lead generation. Your expertise is crucial in optimizing our online presence, generating brand visibility, and ensuring maximum conversion rates.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, lead generation, and customer acquisition.
• Conduct comprehensive market research to identify target audiences and tailor marketing campaigns accordingly.
• Manage and optimize website content, ensuring high visibility and maximizing user engagement.
• Create engaging and compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor and analyze website and social media metrics to track campaign performance and identify areas for improvement.
• Collaborate with internal teams to design and execute email marketing campaigns and automation workflows.
• Stay updated with industry trends and advancements in digital marketing techniques to ensure our strategies remain innovative and effective.
• Provide strategic guidance and recommendations to enhance SEO rankings and increase organic traffic.
• Oversee the creation and execution of paid advertising campaigns on various platforms, such as Google Ads and Facebook Ads.
• Collaborate with external agencies and partners to leverage their expertise and expand our reach.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven track record in designing and implementing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using analytics and monitoring tools, such as Google Analytics and social media analytics.
• Strong understanding of lead generation and conversion optimization strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Highly analytical mindset, with a keen eye for detail and ability to interpret complex data.
  *Self-motivated, proactive, and results-oriented approach.

Note: Only shortlisted candidates will be contacted.

We appreciate your interest in joining our team and look forward to reviewing your application.

The Wealth Vitality Project Kenya is an equal opportunity employer.