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NVivo is software that supports qualitative and mixed methods research. It's designed to help you organize, analyze and find insights in unstructured, or qualitative data like: interviews, open-ended survey responses, articles, social media and web content.
When working with qualitative data, if you don't use NVivo, your work will be more time consuming, challenging to manage, and hard to navigate. Importantly, completing this kind of research without software can make it very hard to discover connections in your data and find new insights that will give you an edge
Work more efficiently
● Save time
● Quickly organize, store and retrieve data
● Uncover connections in ways that aren't possible manually
● Rigorously back-up findings with evidence
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