The Reserve Luxury Portfolio Division is a team of highly trained individuals who focus on super- premium and luxury led opportunities across the discerning on-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning TLA/RLA accounts are icons within the trade and create a halo for brands.
This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness
and adoration with our Diageo Reserve Luxury Portfolio sales-forces as well as the TLA and Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.
· The Reserve Luxury Portfolio business has a challenging growth & innovation agenda.
· The challenge in the on-trade is driving penetration and frequency of consumption, the off trade is challenged with retail consolidation & pricing.
· This is a highly complex role covering a broad portfolio of brand
· Deep understanding of what is important to Reserve Luxury Portfolio customers.
· Has their finger on the pulse of what is happening on the ground
· Ability to identify emerging trends & insights. Tenacious in translating this knowledge into commercial actions quickly.
· Category Knowledge across Spirits.
· Passion for luxury dinks and non-drinks brands, our customers & our consumers
· Ability to develop strong relationships with trade partners
Qualificationsand Experience Require****d
· Excellent knowledge of the drinks and non-drinks luxury goods sector
· Proven passion to live life of the luxury sector and bring our brands to life
· Outstanding and proven presentation skills
· Must possess excellent mixology skills with a solid Spirit (and Wine) knowledge
· Proven training ability, persuasive selling skills, passion for wine and the high end drinks business, with respect to customers and consumers
· Good informal relationships with wine, culinary and lifestyle journalists an asset
Applications are invited from qualified persons for the above vacant position.
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