The concept of using printed pens in marketing has been successful for many decades and printed pens are utilized for promotional purposes more than any other type of promotional product, with billions of them being produced every year. It is not difficult to understand why they are so effective when you consider that the branding on them is seen every time they are picked up and used. There are few marketing methods whereby you can place your advertising in the hands of your existing and prospective customers. Pens are practical gifts for everyday use and gratefully received by everyone. The more attractive your promotional pens are, the more likely your customers will become attached to them; choosing to use your particular pens above any they may have received from your competitors.