Buy & Sell on Kenya's Safest Online Market


Posted at
Wednesday, 09:22
Company Industry
Work Type
Full time
Job Level
Mid level
Minimum Qualification
Years Experience
4 years
Application Deadline
Nairobi CBD Nairobi

Location: : NAIROBI

Department : SALES & MARKETING

Position reports to : MARKETING MANAGER

Job Purpose Summary:

Objective: Increasing brand awareness and creating new sales opportunities

Initiates and supports marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed and oversees all marketing, advertising staff so as to bring growth in sales volumes by building all the brands.

Key Responsibilities and Accountabilities:

  1. Develops annual marketing plan in conjunction with sales department, determining which activities to follow during the year and which will focus on meeting organizations objective. Works with all departments to execute the plan.
  2. To develop and manage the marketing department budget, ensuring of all marketing activity is within agreed budget. 100% within budget.
  3. Break down the annual sales targets and budgets for the merchandising team ensuring that revenue targets are met.
  4. Developing a marketing strategy aligned with the brand strategy while focussing on Distribution, Display, Promotion and Price.
  5. Provide marketing support to all business units ensuring judicious utilization of the marketing spend for effective implementation of activities i.e. product launches and promotion strategies.
  6. Supporting the Sales Department by:

o maintaining a positive and active customer base to increase purchase orders (i.e. increase share trade shelf)

o ensure availability (fullness on trade shelf)

o ensure right representation (planograms)

o increase success rate of promotions and brand perception (conversion rates, loyalty programs)

  1. Measure and report performance of all marketing campaigns, and assess return on investment (ROI) of these activities and achievement against revenue goals (KPIs).
  2. The achievement of positive media coverage for company products and its program across all available selected media/above the line.
  3. Oversee marketing and advertising activities to ensure consistency with product line strategy in line with the marketing calendar.
  4. Monitor product distribution and consumer reactions. Managing marketing schemes to push the product to the agents and distributors. Basically incentivizing them to keep stock much before the competitors take the share of wallet.
  5. Managing the entire product line life cycle from strategic planning to tactical activities.
  6. Specifying market requirements for current and future products by conducting market research, competitor activity supported by on-going visits to customers and non-customers.
  7. Ensure review and signing of joint business plans with our strategic partners.
  8. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  9. Track marketing performance and effectiveness of the programs across all segments of the business and ensure customer and product profitability objectives are met.
  10. Develop a market intelligence platform that will improve the overall decision making process, both for strategic and day to day marketing operations decisions.
  11. Manage, develop and motivate the merchandising team through the setting of goals and objectives, monitoring their performance and create new business ideas and sales techniques for the merchandising team to help drive the business forward, and recommend strategies to address the areas of weakness and their training requirements
  12. Provide regular reports as required on sales performance, customer and competitors activities and market trends. Communicate and facilitate achievement of volume target on month wise/brand wise/SKUwise basis.
  13. Assist in Recruiting of merchandising staff in order to Improve service delivery towards excelling and improving customer satisfaction, whilst maintaining lists of established and new customers on a regular basis

Knowledge, Skills and Experience

§ Must be a degree holder – Marketing, PR, Business Administration

§ At least 4 years’ relevant experience in an F.M.C.G company.

§ Strong knowledge/understanding of consumer industry, market dynamics and requirements

§ Experienced in analyzing large amounts of data and trends

§ Ability to think critically and creatively

Person Specifications

§ Strong interpersonal, communication, organization and follow-through skills

§ Must have leadership and managerial skills

§ A passionate, self motivated, energetic, creative and enthusiastic team play who is change oriented

§ Build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity

§ Proactively establish and maintain effective working team relationship with all support departments

§ Must thrive on challenge

§ Working knowledge of Microsoft office applications

§ A clean driving license

Key Success Factors

· Meet marketing performance targets

· Effective market research

Working Relationships

Internal – All departments

External – customer, market – agencies – advertising

Develops annual marketing plan in conjunction with sales department, determining which activities to follow during the year and which will focus on meeting organizations objective. Works with all departments to execute the plan.

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