Location: : NAIROBI
Department : SALES & MARKETING
Position reports to : MARKETING MANAGER
Job Purpose Summary:
Objective: Increasing brand awareness and creating new sales opportunities
Initiates and supports marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed and oversees all marketing, advertising staff so as to bring growth in sales volumes by building all the brands.
Key Responsibilities and Accountabilities:
o maintaining a positive and active customer base to increase purchase orders (i.e. increase share trade shelf)
o ensure availability (fullness on trade shelf)
o ensure right representation (planograms)
o increase success rate of promotions and brand perception (conversion rates, loyalty programs)
Knowledge, Skills and Experience
§ Must be a degree holder – Marketing, PR, Business Administration
§ At least 4 years’ relevant experience in an F.M.C.G company.
§ Strong knowledge/understanding of consumer industry, market dynamics and requirements
§ Experienced in analyzing large amounts of data and trends
§ Ability to think critically and creatively
§ Strong interpersonal, communication, organization and follow-through skills
§ Must have leadership and managerial skills
§ A passionate, self motivated, energetic, creative and enthusiastic team play who is change oriented
§ Build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity
§ Proactively establish and maintain effective working team relationship with all support departments
§ Must thrive on challenge
§ Working knowledge of Microsoft office applications
§ A clean driving license
Key Success Factors
· Meet marketing performance targets
· Effective market research
Internal – All departments
External – customer, market – agencies – advertising
Develops annual marketing plan in conjunction with sales department, determining which activities to follow during the year and which will focus on meeting organizations objective. Works with all departments to execute the plan.
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