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17. Jan, 12:03
Ad ID: 1681081
KES 30,001 - KES 45,000

Digital Marketing Executive

Nairobi CBD Nairobi
Details
Employer
Accurex Leadership and Management Consultants Ltd
Company Industry
Security
Work Type
Full time
Job Level
Entry level
Minimum Qualification
Bachelor
Years Experience
2 years
Application Deadline
2020-03-02
Description

Salary Currency: Kenyan Shilling

JOB SUMMARY

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

Requirements

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google Adwords and email campaigns and

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

· At least a diploma/BSc/BA in marketing or relevant field

Kindly send your resume and a cover letter quoting the role ‘Digital Marketing Executive’ by 5:00 pm 30th January, 2020.

Assist in the planning, execution and optimization of our online marketing efforts and promotion of products and services through digital channels

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