What comes to mind when you hear of second-hand clothing is cheap and unique items. The ‘Mitumba’ industry is thriving because of the popularity of thrift stores like Think Twice Kenya and Budget Wear, alongside other online shops on TikTok and Instagram. These shops have definitely shifted how we think of secondhand fashion items these past years. So, why are more Kenyans choosing to buy secondhand clothing items?
- The Shift in Perception
In the past, if someone was seen buying or wearing second hand clothes, they were often perceived as poor. This is however gradually changing. Today, buyers are attracted to unique, fashionable items and the convenience that comes with thrifting.
- The Rise of Thrift Shops
Today, Budget Wear and Think Twice Kenya are the most popular second-hand clothing stores. They sell trendy and cute items which can be accessed easily. These thrift shops have also mastered the art of offering daily in store offers, so buyers are always looking forward to those days when clothes are the cheapest. Both shops are committed to providing high-quality items and services that ensures buyers can find stylish and durable items at affordable prices
- Online Thrifting Trends
Social media platforms like TikTok and Instagram have increased the popularity of thrifting and it’s now considered as “cool” among younger people. Everyone now knows a shop or two on Tiktok, and others are even showing their “Gikomba finds” and encouraging followers to buy and embrace secondhand fashion items, to grow their following and online community.
It has now become a trend for TikTok users to share videos of themselves doing a thrift haul and styling their finds in creative ways. So it’s now “normal” to thrift because it’s fashionable not because you have no other option.
- Economic Impact
The “Mitumba” industry employs approximately 2 million Kenyans, providing livelihoods through retailing and upcycling used clothing items. As demand for second-hand clothes continues to increase, so does the potential for job creation. The government benefits from importing taxes on secondhand clothing and this contributes to billions in taxes annually.
- Eco-Friendly Fashion
Increased environmental consciousness is one factor contributing to the increased demand for secondhand clothing. Millions of tons of materials from the fast fashion industry wind up in dumps every year, adding considerably to waste and pollution. When buyers choose secondhand items, they are actively attempting to lessen their carbon footprint.
Conclusion
In Kenya, the trend towards used clothing reflects a larger cultural movement where sustainability and style collide. As more consumers choose vintage goods from stores like Budget Wear and Think Twice Kenya, they are not only making stylish decisions but also boosting the local economy and environment.
Thrifting is undoubtedly here to stay, changing people’s perspectives and opening the door for a more sustainable future in fashion as evidenced by the growth of this trend on internet platforms.
