Market knowledge is very essential to business success. Today market dynamics are moving faster than ever. Consumer behavior has never been more complicated to track. Due to globalization factor, information about a product is trending now across the planet. The world is getting smaller and more complicated to navigate.
For this reason, market expertise needs to be more strategic than ever before. This involves knowing the customer information close to home and the broader trends cutting across categories and borders as while.
For business success, the key players just like in a football court, needs information to ensure each of them reads from the same page. These players may constitute; sales team, marketing team, research team, product development team, and strategy or business analysts. This help to keep every employee focused and in harmony in achieving the ultimate business objective. Management ought to understand the commercial opportunities and threats facing or that business will face. They need to identify the white space, opportunities etc. To attain this, management will need robust
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