We say great things to people. We offer great products to prospects. We share our vision and passion with others.
And they don’t believe us, they don’t buy, and they don’t share our vision and passion.
We say great things, but people don’t believe us or act on our message. Why?
Well, we don’t need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.
It’s not about the price. It’s not about the salesman’s breath. It is not about the leader’s PowerPoint presentation.
It is all about the magical first few seconds when we meet people.
In the first few seconds, people make an instant d
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