Buy & Sell on Kenya's Safest Online Market
 

Friction: Passion Brands in the Age of Disruption

KSh 100
Ad ID
1194552
Posted at
18. Oct, 12:57
Details
Condition
New
Location
Other Nairobi Nairobi
Description

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.

Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition

Tina
Member Since 16. Oct 40 Active Ads 40 Published Ads
Verified info
Contact Seller
Phone Seller
Email Seller
Report This Ad
Cancel
Stay Tuned in with Our Newsletter

We hand-pick our favorites and send you the hottest deals every week!